Video exclusively for consumption on the internet has been a growing trend of late. LOST used to put tidbits of extras online and THE OFFICE went so far as to create some of the first webisodes. Now, it is common for shows to promote themselves with additional footage online. Typically it is stuff that will be the DVD extras in the form of deleted scenes or interviews.
TOP CHEF: MASTERS offers additional footage online. I'm a huge fan of this move, as I've constantly advocated for this show to run twice a week, on the basis that there must be tons of extra footage that gets wasted. Below is a quick clip of web exclusive footage.
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